In the time span between your gTLD application and launch, a lot can happen. Given the rapidly evolving nature of the gTLD registry industry, a pre-launch business plan tune-up is an excellent investment.
Whether it’s a general business plan review to freshen up your launch strategy, dealing with contention set resolution for new applicants, or creating a premium name strategy, Architelos can help. We offer:
- ICANN registry contract review to ensure flexibility of operational control
- Premium Names optimization and monetization
- Market Intelligence for launch planning including previous gTLD launch reports with lessons learned, typical gTLD launch stages, and required planning decisions
- Facilitated sessions to:
- Finalize a valuation based on an agreed upon business model
- Discuss available financing options
- Contention set auction strategy
- Independent review of your existing business model and verification of assumptions and key drivers including:
- Assessment of planned use and economic estimates
- Collaborative consideration of new business cases and assumptions
- Valuation Analysis
- Validation of existing demand model including volume and pricing assumptions
- Independent assessment of premium name strategy
- Calculation of an overall valuation range based on an assessment of existing financial forecasts, premium name strategy recommendations, and an overall macro view of the opportunity
- Contention Set Strategy
- Role play study of all of your competitors by profiling their business models, financing, and auction strategies
- Analysis of your end game options