Right of the Dot and Architelos Join Forces to Offer Comprehensive Marketing, Valuation and Management Services for New TLD Applications

Deerfield Beach, FL, Aug. 10, 2011RIGHT OF THE DOT, a domain name strategy consulting group for new generic top-level domain (gTLD) applicants and existing TLDs, announced today that it has entered into a cooperative arrangement with Architelos, a consulting and managed services company serving the same market.  Under the arrangement, Architelos will refer gTLD applicants seeking premium domain name consulting services to RIGHT OF THE DOT, and RIGHT OF THE DOT will refer to Architelos clients looking for new TLD feasibility, financial modeling and TLD application services, as well as a managed solution for running the front office functions of a TLD registry.

The internet name space is expected to expand into potentially hundreds of new TLDs, as companies are permitted to apply for generic names and even their own brand name in the form of a TLD, to generate greater brand awareness and control. However, achieving the benefits  requires a comprehensive set of strategic services leveraging the best of several providers. The cooperative agreement between the two companies provides a complementary set of services targeted at generics and brand applicants.

RIGHT OF THE DOT specializes in new and existing gTLD strategy, board advisement, premium domain strategy, market positioning and sales. The company is offering its expertise to assist new gTLD applicants in developing and executing premium domain name strategies including financial planning.

Architelos’ executives have run registries and launched new TLDs. They provide the rigorous analysis and creative ideas for helping brands and businesses intelligently identify opportunities within the TLD industry. The company has also pioneered tools such as the Business Case Builder, which enables an applicant to easily create the cost and revenue projections for its TLD, as well as the customized report required by ICANN as part of the TLD application.

“The Right of the Dot team is a great complement to the Architelos team in terms of industry experience and track record,” said Alexa Raad, CEO of Architelos.

“Architelos is unique in what it offers our clients—a hands-on team of executives with a successful track record of building registries and launching TLDs and its Business Case Builder that helps brands and generic TLDs create a strong and defensible application for their desired TLD,” said Michael H. Berkens, Managing Director for RIGHT OF THE DOT.

“Interest in new gTLDs continues to increase among entrepreneurs, investors and corporations. And rightly so,” said Monte Cahn, President of RIGHT OF THE DOT. “We are on the verge of a true paradigm shift in the domain industry, and forward-thinking businesses are aggressively planning around new gTLDs. With Architelos and RIGHT OF THE DOT in your court, you’ll have the business intelligence, valuation and sales support you need to ensure your next move is a success.”

About Right Of the Dot LLC
RIGHT OF THE DOT is an Internet consulting and advisement firm specializing in new and existing TLD strategy, board advisement, premium domain and market positioning, sales and services. The venture is the brainchild of two successful domain and Internet industry veterans, Monte Cahn and Michael H. Berkens, Esq., who posses a unique combination of vision, leadership and domain expertise. Cahn was the original founder of Moniker.com, a top 7 ICANN Accredited Registrar, who went on to head the Aftermarket and Sales Division of Oversee.net. Among other pioneering services, Cahn introduced the concept of Live Domain Auctions to the industry. Berkens, a domain investor with more than 75,000 domains, owns WorldwideMedia Inc., including the retail site MostWantedDomains.com. He founded and contributes to the widely read blog, TheDomains.com. Both principals of RIGHT OF THE DOT are members of the prestigious Domain Hall Of Fame, and are two of only 10 members. This highly qualified consulting group gives you access to the most experienced domain sales and marketing strategists in the industry. They are the only domain industry firm specializing in the many of the critical service offerings required to be successful in the ever-expanding domain industry.

About Architelos
Architelos, Inc. provides consulting and managed services for clients in the internet and domain name industry. The TMS service provides outsourced professional services and SaaS-based registry “front-office” solutions for both new TLD contract winners and existing small registries. TMS services range from new TLD application support to launch and turnkey management of a new TLD. The consulting practice focuses on innovative growth strategies and boasts both industry leaders as well as new entrants as clients. Architelos operates as an independent and trusted third party with no financial interest in or plans to apply for any new TLDs. Architelos has an “open source” ethos, thus ensuring integration with all back-end processors. With an executive team comprised of leading industry veterans who have successfully launched, built and managed new and existing TLDs, Architelos is uniquely positioned to offer a turnkey solution for registry launch and management. Founded by Alexa Raad, former CEO of PIR, the .ORG  registry, and John Matson, a veteran management consultant to Fortune 500 companies, Architelos brings wisdom and experience to turn rapid market change into innovation and success for its clients.

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