The User Experience with New TLDs: How to Avoid the Junk Mail file or ‘User Unknown’Published in CircleID, May 25, 2011, by Architelos CEO Alexa Raad

As new top-level domains (TLDs) are launched, the industry mustn’t overlook the customer experience. A key question is this: Will the software applications we all use, recognize the new TLDs and know what to do with them in a timely fashion? Think email and even form-fill applications. I speak from experience here. In 2006 when we launched the .MOBI TLD, there were arguably only a handful of .MOBI email addresses in existence. To my dismay,... Read More