Business Case Builder: Page 4

Enter Your Domain Volume Forecasts
With the click of one button you are then presented with the option of inputting your domain volume forecasts. From simply designed drop-down menus, you choose what month to commence launch of Sunrise, Landrush and General Registration (or ignore if it’s not relevant). Table 2 illustrates a partially complete screen where the user chooses to have a 3-month Sunrise period commencing in January with 15,000 domain volumes, 25,000 in February and 35,000 in March. Landrush begins in April and runs for two months and then General Registration follows. The user simply inputs three fields from the drop-down menus:

• Launch phase – Sunrise, Landrush or General Pricing (the model refers to the specific pricing and renewal drivers input in the assumptions tables)
• Domain term – the user chooses the terms from a drop-down choice of 1, 2, 3, 5 or 10 years
• Time span – the user simply inputs the domain volumes they expect to sell month on month going out as far as 2025. Architelos can support in formulating these volumes benchmarked against every recent TLD launch

Table 2: Entering Domain volume forecasts

Click the image to enlarge.