Industry News
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Architelos CEO contributes to an NBC News story about cloud computing
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Should Your Company Jump on the Dot-Brand Bandwagon?
What if you build it, and they don’t come? By summer, new top-level domains — the letters to the right of the dot in a [...]
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New Generic Top Level Domains
Why Should You Care and What to Do Now. Download and review our gTLD Webinar pdf here.
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Everything you should know about a TLD business case, but didn’t know to ask
Applying for a new Top Level Domain is an expensive and lengthy process, costing an estimated $500K for application and various legal and professional services. [...]
Architelos Blog
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The User Experience with New TLDs: How to Avoid the Junk Mail file or ‘User Unknown’
As new top-level domains (TLDs) are launched, the industry mustn’t overlook the customer experience. A key question is this: Will the software applications we all [...]
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Facebook.com/brand versus a new TLD. What’s a brand to do?
Last week I published an article in Ad Age that the editors titled “Should your company jump on the dot-brand bandwagon?“. I received several emails [...]
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Top 3 New Requirements to the TLD Evaluation Criteria and What They Mean for Applicants
Three sections of the redlined version of theDraft Evaluation Criteria for new Top-Level Domains (TLDs) caught my attention. It seems ICANN wants to ensure it [...]
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The Three Lessons We Can Learn from gTLDs’ Past
History is a great teacher, we are told. So, on the cusp of an explosion in new top-level domains, what can we learn from the [...]
