Architelos & Industry News

Architelos and Kurt Pritz join forces to serve TLD Market

Architelos Inc. and Kurt Pritz are pleased to announce a collaboration to provide advisory services to the new gTLDs applicants and registries.   Together, we share [...]

Survey of new gTLD applicants’ launch preparation

Fifty percent of new gTLD applicants surveyed are currently not doing anything to plan for launch, despite indicating that launch planning and a “go-to-market” strategy [...]

Are .Brand Applications Being Scared off by Financial CQ’s?

There has been an upsurge in brands withdrawing their applications. The timing undoubtedly is due to the deadline of 70% refund of the $185k application [...]

Architelos Marks Successful Second Year, Adds Software Services

Company Hits $2 Million in Sales, Launches NameSentry™ and Expands Internationally LEESBURG, Va., January 14, 2013—Architelos, Inc. celebrates its second year of business, with a [...]

How To: Launch a Startup with No Debt

Savvy strategies can keep a young business lean and profitable Alexa Raad, co-founder Company: Architelos, marketing and software consultancy, with headquarters in Leesburg, Va. Startup philosophy: [...]

A Navigation Aid or a Brand TLD? (Part 2 of 2)

So what are the characteristics of a “Brand TLD”? Please note that by “Brand TLD”, I do not mean gTLDs applied for by brands. I [...]

A Navigation Aid or a Brand TLD? (Part 1 of 2)

Every TLD has domain name registrants who use their domain name either as their primary site, the basis of their online identity, or as a [...]

ICANN Clarifying Questions – Question 50 Focus (Part 3 of 3)

If the timeline for turn-around of clarifying questions (CQs) remains two-weeks, the long pole in your CQ tent is likely to be revising your Q50 [...]

ICANN Clarifying Questions – How to Respond (Part 2 of 3)

In the first part of this series on ICANN’s impending Clarifying Questions period, I outlined what you can expect in terms of question structure. Here [...]

ICANN Clarifying Questions – How are they structured? (Part 1 of 3)

Several weeks ago ICANN issued clarifying questions to approximately 50 of the 1,930 new gTLD applications submitted last spring. Some of our clients were selected [...]