Architelos introduces ‘Velocity’ to help TLDs market in evolving domain name industry
RESTON, Va., Apr. 25, 2012—With top-level domains (TLDs) about to enter unchartered territory, Architelos today introduced Velocity marketing services to enable existing and new TLD registries to claim control of their marketing and directly address and interact with potential domain name registrants. New Balance of Marketing Power Traditionally registries have marketed to the registrar channel, hoping that the marketing will eventually trickle... Read More
Architelos CEO Alexa Raad talks about understanding goals and motivation at the Global INET 2012 Conference in Geneva, Switzerland
New TLDs: Disruptive Marketing 21st Century StylePublished in CircleID, April 24, 2012 by Architelos EVP Digital Brand Strategies Thom Kennon
Traditionally, top-level domains (TLDs) have been almost exclusively marketed by registries through their registrar channel. In a never-ending cycle of driving and sustaining sales, registries often resort to discounting and “promotional pricing.” The competition for prime shelf space for a TLD is fierce, with sales and distribution largely controlled by the channel. Premium positioning is almost impossible. In this chaotic and cluttered... Read More
Alexa Raad Talks: How New TLDs Can Better Engage CustomersPublished in DomainNews, on April 23, 2012
Domain News: It is getting close to the time when all proposals for new TLDs will have to be submitted, so what is your prediction for the number of TLD applications? What proportion do you think will come from business? And has the number of registrations in the TAS surprised you? Alexa Raad: Given the number of applicants ICANN has announced, I suspect there will be in the neighborhood of 1,000 TLDs applied for, with a large number coming from brands. DN:... Read More
Media Advisory: Architelos CEO Alexa Raad to Tackle the Future of Internet at Global INET Conference
What: GlobalINET, organized by the Internet Society, is “Imagining the Future Internet” Who: Alexa Raad, Architelos CEO, has been invited as a distinguished panelist to address the conference. Why: As a veteran of the domain name industry, Ms. Raad Will address the challenges presented by a rapidly changing Internet that include DNSSEC, which she led the industry to adopt, IPv6, the next generation Internet protocol, and top-level domains, in... Read More
ICANN shuts down gTLD applications after security glitch, extends deadlinePublished in Government Computer News, on April 13, 2012
The application deadline for new generic Top Level Domain names has been extended for eight days because of a security problem that has forced the Internet Corporation for Assigned Names and Numbers to take its online application system offline for several days. ICANN, the nonprofit corporation that oversees the Internet’s Domain Name System, began accepting applications Jan. 12 and the window was scheduled to close at midnight April 12 UTC (that... Read More
The Brand-Case for Top Level DomainsPublished in Digiday, on April 5, 2012, by Architelos EVP Digital Brand Strategies Thom Kennon
The coming new generic top-level domains announced last summer by the board of the Internet Corporation for Assigned Names and Numbers were greeted by howls of protest from advertising trade groups. The critics paint the advent of brand- and business-specific domains — .coke, for example — as nothing but a shakedown and an invitation to confusion. They’re wrong. There’s immense opportunity for brands, business, organizations, cities and communities... Read More
