Architelos Launches ‘Business Case Builder 2.0’ For gTLD Applicants
Adds more gTLD financial planning features, addresses ‘Question 50’ and extends functionality to cover more types of brand and keyword generic top-level domains RESTON, Va., Nov. 29, 2011—After the successful introduction of the first ever financial forecasting tool specifically designed for generic top-level domains—the Business Case Builder (BCB), Architelos, Inc. today announced BCB 2.0 with new features that enhance existing... Read More
Critics stage last-ditch effort to derail domain name expansion planPublished in Computerworld December 20, 2011 by Carolyn Duffy Marsan
Debate around a controversial plan to add hundreds of new domain name extensions to the Internet infrastructure has reached a fever pitch in the nation’s capital, as critics engage in a last-ditch effort to scrap or delay the plan, which is scheduled to launch Jan. 12. Both the Senate and House of Representatives have held hearings in the past two weeks on the plan by the Internet Corporation for Assigned Names and Numbers (ICANN) to greatly... Read More
ANA ramps up protests of ICANN domain name planPublished in BtoBonline.com December 20, 2011 by Sean Callahan
The Association of National Advertiser’s drumbeat against the Internet Corporation for Assigned Names and Numbers plan for launching a new program of generic top level domains continued even as the Christmas holiday approached this week. ICANN’s gTLD program will give marketers the option of reserving so-called brand gTLD’s, such as .cocacola or .cisco, or gTLD’s such as .laptop or .insurance. It’s an option the ANA and... Read More
gTLDs Opponents Create the Very Confusion They DecryPublished on CircleID, December 12, 2011 by Architelos CEO Alexa Raad
It’s ironic and amusing that while a few well-connected opponents of the new gTLD program were testifying before the U.S. Senate committee, I was asked to help educate top executives of one of the largest global ad agencies and their major clients on the brand marketing and advertising implications of the program. It was clear from the start that virtually all these high-powered executives knew about the program they had learned from the eleventh... Read More
